Google Ads & Landing Pages
Industrial Equipment Services Lead Generation & Google Ads
Rebuilt PPC campaign architecture and dedicated landing pages resulting in reduced cost-per-lead and cleaner B2B inquiries.
Project Overview & Background
The client was experiencing wasted ad spend due to overly broad keyword match types and sending paid traffic to an unfocused homepage. We structured dedicated ad groups, added 200+ negative keywords, and created a single-focus landing page with direct click-to-call and quote submission triggers.
Key Deliverables
PPC Search Campaigns
Conversion Tracking Setup
Custom Responsive Landing Page
Negative Keyword Lists
Verified Results & Impact
- 34% reduction in average Cost Per Acquisition
- Zero wasted budget on job seekers / student queries
- 100% conversion verification in GA4
Project Specifications
Client / Industry:Apex Industrial Solutions
Category:Google Ads & Landing Pages
Completed Date:2026-07-10
Tech Stack:
Google AdsGoogle Tag ManagerHTML5/TailwindPHP Mailer
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